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What is Youtube Pay Per View? This is an intringuing question (not just for youtubers). This metric can be used to estimate ‘how much money you can actually make from your youtube videos?’. So any youtuber, would be curious to estimate their earnings based on this metric.
No more waiting here we go!
The arrive at Youtube pay per view, the parameters that you should actually consider are CPC & CPM.
- CPC (Cost Per Click) &
- CPM (Cost per Thousand Impressions)
Now, the tricky part is that these metrics are not fixed. They keep varying from channel to channel, and depends on many extrinsic factors like demographics,timing, content and affiliation.
They also depend on the type of ads being displayed on your videos, channel popularity and how often visitors click those ads. Advertisers also target viewers by age, gender, location or by what types of videos they like to watch on YouTube.
The CPM of ads increases during holiday times, and drops during a certain time of the year. Some videos earn a higher or lower than average rate depending on the video content.
YouTube charges advertisers when a viewer watches 30 seconds or more of the ad. So, you don’t make money based on the amount of views you have. You make money based on people’s interaction with the ad. Interaction means clicking an ad or watching an ad for more than 30 seconds.
How Much does Youtube Pay Per View?
According to popular resources, here’s how the CPM varies based on the type of ads.For this you need to be aware of the different YouTube Advertising formats?
- CPM for In-stream/ Video ads: $2-$8/1000 views (maximum for Pre-roll ads)
- CPC for Display ads/Banner ads: 0.80/1000 clicks
CPM for some ads costs more than the above mentioned average. So you might get paid anywhere between 0.002$ per view to 0.008 per view. If a video get paid 0.0038/view, its doesn’t mean that all videos in that channel make the same.
In 2013, a pre-roll advertisement on YouTube (one that is shown before the video starts) cost advertisers on average $7.60 per 1000 views. It sometimes goes upto $10/1000 views in case of reputed channels having lots of subscribers with consistent & worthy content.
If you want to see more specific figures about, how much popular youtubers are making, then head on to socialblade.
Here, you can find youtube statistics for estimated earnings, subscribers base, view totals, historical graphs and all such related stuff for any youtube channel you might be interested in. This is will give an idea about how much an average youtuber can make from videos.
All these metrics are based on the suggestions of youtube influencers and reverse engineering the earnings made by an average youtuber. On the other hand, a well established youtuber might be paid more.
Every video is diferent, youtube pay per view depends on the type of videos created, type of ads placed on the video, number of views, watch time, number of monetized videos ads, click through and several other factors.
Let me know I have missed out anything in the comment section below. What’s your opinion about these youtube pay per view metrics? Do they match with what you get paid for your videos?